The app for people who already own one
A Tyler is a made to order instrument with a serial number, a build sheet and a story about who ordered it. None of that lives anywhere the owner can reach. Four screens fix that, and one of them is the reason they open the app in a week when they are not buying anything.
We shipped this pattern already: JMI Backstage, the owners app for Darryl Jones's bass line, is on TestFlight now.
Four screens
1 · Register the serial
The owner types the serial once and gets back the actual build sheet: wood, neck, pickups, hardware, finish, the date it left the shop. Warranty registration stops being a card in the case and becomes a record the shop can see. Second hand buyers register a transfer, which is how the shop finally learns where the instruments went.
2 · The feed
One stream instead of four accounts: bench footage, finish drops, dealer arrivals, events. The shop already makes this content and it disappears into social feeds that nobody owns. Here it lands on the phones of people who have already bought a guitar, which is the audience that buys the second one.
3 · Artist rigs
Verified, not guessed: the exact spec the player ordered, with the pickup clips attached so you can hear the difference between his and yours. Every rig links to the finish and the pickups on the site, so a rig page is also a route into a build.
4 · Spec it, the screen they open every week
Every Tyler is built to order, so the interesting screen is the order. Pick a model, walk the 96 finishes, and audition pickups against each other with the clips Jay Gore and Matt Scannell already recorded. It produces a real build sheet the owner can send to a dealer or straight to San Fernando. People will play with this the way they play with a car configurator, and every session ends with a document the shop can quote.
Why this one and not a shop app
A Tyler is not a repeat purchase. An app that only sells is an app nobody opens twice.
- Register gives the shop something it does not have: a live map of who owns what, which makes recalls, upgrades and second hand transfers possible.
- The feed puts bench footage where it converts instead of where it scrolls past.
- Rigs turns the roster from a list of names into a route to a build.
- Spec it is the weekly habit, and it ends in a document a dealer can price.
Build, ship and app store submission are included in Platinum. Ongoing changes run at $70 an hour, half our public rate.